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AI for Data Monetization

A technology framework dedicated to Publishers, Retailers and Advertisers, based on user-generated data.

Per creare valore circolare e trasparente

For Publishers and Bloggers, because it allows them to make the most of their content.
For Retailers, because it enables new revenue lines based on user data.
For Advertisers, who can reach alternative audiences and achieve better conversion rates.
DATA MONETIZATION

To get the most out of your content users’ data, while fully respecting their privacy.

Publishers and Bloggers

  • Optimises first-party data collection and analysis
  • Integrate digital first-party data with CRM and other business sources in a single data lake
  • Turn unregistered users into advertising audiences with our predictive profiling models
  • Maximise revenues from programmematic advertising
  • Create and distribute your content through dedicated apps and speakers
  • Digitise your print archives and enhance your content inventory

Retailer

  • Transparently collect all data from users who have surfed your site, even those who have not purchased
  • Monetise this data in the advertising market

Advertiser

  • Reach unconventional, hyper-profiled audiences with AI and greater propensity to buy
  • Get better conversion rates
  • Ensure maximum brand safety and transparency.

AI solutions and services for Data Monetization.

MobiLit

To create and distribute digital publication with a branded mobile app, through full-stack DIY digital publishing software.

VoiceLit

To engage your audience and increase revenues by offering relevant content, via Google and Amazon smart speakers.

Magma

To monitor reports on Ads behavior, Bidding info, Bad Ads tracking, CMP monitoring, and more, with a single Console.

Matrix

To collect and normalize data from various demand and analytics sources in a single, transparent dashboard.

Merlin

To manage header bidding with an easy to implement but very performing solution,
featuring a plug-and-play compatibility across every site.

Magnify

To connect publisher to the leading identity service providers, thereby attracting the premium campaigns and higher CPMs.

Thanks to AI, we are increasingly accelerating the process of virtuous contamination and mutual enhancement of disciplines, aptitudes, methodologies and sectors.

Research & Development

Diversity and Inclusion applied to Alternative Data.

Proprietary Data and Alternative Data: Even more value, together.