With the passing of time, First-Party Data has acquired more and more importance, becoming fundamental in many fields of application.
The choices of the Web giants in view of “Cookie-Less” and the progressive abandonment of the use of third-party cookies, the respect of users’ consent and their privacy are pushing companies of all sectors (Publishing, Retail and e-commerce, FMCG, …) to organize themselves in the collection, organization and activation of first-party data for a wide range of needs.
Just think of marketing activities or decision-making processes increasingly driven by data, to understand how important and strategic they are.