Social utility

As part of the 2014-2020 PON for Research and Innovation, the MUR financed the OpenEYE project, developed by PaperLit, which is very experienced in the digital transformation of Publishing and in the distribution of content via mobile and smart speakers.

PaperLit also closely collaborated with 3rdPlace and the Department of Electronic Engineering of the University of Cagliari.
thanks to a newly developed reader, this 18-month project created a platform based on Artificial Intelligence that allows people with visual impairments to listen to content written on paper through Amazon Echo and Google Home.

This project was born to collect and process alternative data on tourist behavior, in order to provide personalized recommendations, through the development of a specific AI model, a data archive in native format in a Data Lake and Machine Learning algorithms that can integrate data and extract the most relevant insights.

Through a more precise customer segmentation, personalized marketing actions can be activated for every tourist, monitoring accommodation facilities from multiple sources (Twitter, Instagram, Google Maps, TripAdvisor, Booking) almost in real time, for a more realistic view of their evaluations.