The Power Behind Our Ecosystem

Smarter Monetization. Stronger Results.

Adapex is a pioneering U.S.-based AdTech company that helps publishers unlock the full value of their inventory.

Through its AI-powered M4 Tech Suite™ and a team of yield management and data experts, Adapex delivers measurable growth in CPMs, RPMs, and overall revenue—across Web, App, and CTV.

From monetization technology to audience curation and traffic optimization, Adapex empowers digital media to thrive in the privacy-first, AI-driven era.

Deeptech for reliable production & services

Aramix is the Datrix’s deep-tech company that combines advanced data science, AI, and engineering expertise to optimize industrial and business processes.

From energy savings with EnerMind (for industrial assets and HVAC systems) to predictive maintenance and document intelligence (IDM), up to generative AI governance, Aramix delivers ready-to-use products and solutions supported by an Innovation Lab that bridges research and real-world applications.

Driving modern predition

ByTek is a MarTech company specializing in AI-powered marketing and data intelligence solutions.

Its premiere product, the ByTek Prediction Platform, unifies and enriches first-party data through advanced predictive and generative AI models, enabling organizations to optimize campaigns, content, and sales performance while maintaining a privacy-first approach.

For over a decade, ByTek has helped enterprises, banks, and retailers transform data into strategic insight and measurable growth, combining innovation, experimentation, and marketing science.

Data made simple

Navla is a ByTek brand created to help digital leaders turn complex data into clear, actionable insights, with an approach that combines strategy and execution.