Bytek, Datrix Group’s martech company, joins the Google Cloud Ready – BigQuery program (IR PR)

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Bytek, Datrix Group’s Martech Company, Joins the Google Cloud Ready – BigQuery Program

Bytek is Among the Organizations Recognized Globally in the BI, ML, and Advanced Analytics Category

Milan, 24th February, 2026 – Datrix S.p.A., a company listed on Euronext Growth Milan (ISIN code IT00054683) and leading the first international ecosystem of vertical Artificial Intelligence software companies, announces that Bytek, the Group’s martech company specializing in Predictive Intelligence and data activation, has joined the Google Cloud Ready – BigQuery program after meeting the requirements for the BI, ML, and Advanced Analytics category. The program brings together organizations from all over the world that have demonstrated high standards of integration, reliability, and interoperability with Google BigQuery technologies.

This achievement, which follows Bytek joining Google Cloud Marketplace, is recognition that Bytek’s solutions can integrate natively and optimally with the BigQuery autonomous data to AI platform, in compliance with stringent technical standards and best practices defined by Google Cloud.

The Google Cloud Ready – BigQuery designation is awarded at the end of a validation process conducted by Google Cloud teams, designed to help ensure high levels of performance, reliability, and interoperability in enterprise environments. At the core of this recognition is the Bytek Prediction Platform, which transforms business data into actionable predictions to support decision-making, operating directly within BigQuery without the need to move or duplicate information.

More Trust, Less Complexity for Bytek Customers

Bytek’s Google Cloud Ready – BigQuery designation offers immediate and tangible value for customers. They can benefit from:

• Greater confidence in choosing a partner solution validated by Google Cloud;
• Faster selection and adoption processes, thanks to a platform that is already tested and certified;
• Less time spent evaluating tools, with more focus on building high-impact business solutions.

This advantage is particularly relevant in complex environments, where speed, scalability, and data reliability are critical success factors for analytics and AI projects.

A Warehouse-Native, Zero-Copy Approach

Bytek’s distinctive technological approach is based on a warehouse-native, zero-copy model. The platform works directly within BigQuery, without duplicating or moving data across environments, enabling companies to unlock the value of their first-party data more efficiently, securely, and at scale, while reducing architectural complexity and implementation time.

Bytek’s entry into the Google Cloud Ready – BigQuery program is an important recognition that enhances a software product in which we have invested with strong conviction, effectively responding to the growing demand and rapid pace of AI adoption. Being able to rely on a certified integration with BigQuery helps us accelerate concrete projects with brands and partners. It is a step that makes our offering even more credible, easier to activate, and ready to scale.

Joining the Google Cloud Ready – BigQuery program validates our vision of an AI that doesn’t move data, but enables it where it lives. Today, the challenge is no longer just to predict, but to orchestrate: by integrating traditional machine learning with new reasoning systems, we transform the data warehouse into an agentic environment designed for the performance and lifecycle marketing use cases we care most about. This warehouse-native approach allows companies to move from simple insights to truly intelligent agents capable of generating tangible impact, making predictive value-based bidding, monetization, and hyperpersonalization concrete and scalable.

About Datrix

Datrix is a Group listed on Euronext Growth Milan (ISIN code IT00054683), leading the first international ecosystem of vertical Artificial Intelligence software companies. The Group is active with AI-Based solutions in 2 business areas: AI for Data Monetization (to maximize growth opportunities in the Martech, AdTech, and FinTech sectors by transforming data into tangible value) and AI for Industrial & Business Processes (to optimize the efficiency of industrial and business processes in key sectors such as energy, manufacturing, finance, logistics, and transportation). The Datrix Group today includes the brands: Adapex, Aramix, ByTek and Navla.

Datrix is also a technology partner of over 20 universities and international research centers for important Research & Development projects (funded by the European Union and Italy) based on Artificial Intelligence algorithms in the fields of LifeScience/Health, Social Well Being, and Cybersecurity. Datrix, with headquarters in Italy, operates in Europe, the United States, and the United Arab Emirates.

More info at www.datrixgroup.com

For More Information

Investor Relations: Giuseppe Venezia, tel. +39 0276281064 – ir@datrixgroup.com
Investor Relations Consultant: Chiara Cardelli (KT&Partners) – ir@datrixgroup.com
Euronext Growth Advisor: Alantra / Stefano Bellavita, tel. +39 0263671601 – stefano.bellavita@alantra.com
Marketing & Communication: Pierluigi Vacca (CMO Datrix) – pierluigi@datrixgroup.com
Press Office: Dario Ferrante, mob. 3891328130 – dario@miserveunufficiostampa.com

About Bytek

Bytek (https://bytek.ai/) is the MarTech Company of the Datrix Group. For over a decade, Bytek has been developing AI solutions for marketing and sales, helping businesses, banks, and retailers transform data into competitive advantage. The Bytek Prediction Platform centralizes and enriches first-party data with advanced prediction and detection algorithms, in a privacy-first architecture. Backed by a team of marketing science experts, all models are tailored to fit specific business needs and maximize performance. Bytek’s approach is rooted in innovation and experimentation, providing companies with the strategic and technological support they need to stay ahead.

For More Information

Commercial inquiries: info@bytek.ai
Press & Communication: Camilla Varrella, Marketing & Communication Specialist – camilla.varrella@bytek.ai

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