The partnership has been renewed for the 2026–2027 period, integrating data, content and technology to strengthen the digital presence of Nestlé Group brands in Italy across search engines, digital platforms and generative artificial intelligence environments.
Milan, 8th September 2026 – Nestlé Group in Italy has renewed its trust in Navla, part of Datrix Group, confirming its role as strategic partner for Search Intelligence and Data Strategy activities for the 2026–2027 period and strengthening a partnership that has lasted for more than a decade.
The renewal reinforces a long-standing partnership built on the integration of strategic, technological and analytical expertise. The goal is to support Nestlé Group brands in transforming data and digital insights into concrete actions capable of improving visibility, user experience and marketing performance.
Under the new mandate, the partnership is evolving to address the profound changes affecting how people search for, discover and evaluate products and information. The search journey no longer takes place exclusively on traditional search engines but also involves social media, video platforms, marketplaces and generative artificial intelligence systems. In this context, being visible means making brand information accessible, consistent and authoritative across all the digital environments that help shape consumer choices.
The strategy developed by Nestlé and Navla takes an integrated approach to Search, combining SEO, Generative Engine Optimization (GEO) and AI Optimization (AIO). Through the analysis of search demand, emerging trends and the competitive landscape, the project involves building a solid, continuously updatable information base to guide content development and optimization across different digital touchpoints and address people’s needs throughout the entire search and evaluation journey.
At the same time, Data Strategy activities will ensure quality, continuity and reliability in data collection, facilitating data quality processes and cross-channel analysis.
The renewal confirms a shared vision: integrating content, technology and data quality into a performance-driven Search Intelligence model capable of evolving alongside platforms, user behavior and new ways of making purchasing decisions.
“Renewing a partnership that has lasted for more than a decade means having solid foundations while retaining the ability to reinvent ourselves every day. I would like to thank Nestlé Group for its trust and our joint teams: their daily synergy is the true driving force behind this success. At a time when AI is radically changing how consumers search, this new mandate allows us to continue doing what we do best: combining technology, strategic vision and operational excellence to drive brand growth”.
Natalia Palmisano, Managing Director of Navla
Navla
Navla was established as the natural evolution of more than ten years of innovation developed by ByTek, a Datrix Group company, with the aim of helping businesses unlock the full value of their information assets by simplifying complexity through strategic vision, precision, speed and impact. From structuring raw data to activating it in marketing and communication processes, Navla’s mission is clear: to simplify, innovate and build trust in data-driven decision-making. More information is available at navla.ai.
Datrix Group
Datrix (datrixgroup.com) is a Group listed on Euronext Growth Milan and leads the first international ecosystem of vertical Artificial Intelligence software companies. The Group operates in two business areas: AI for Data Monetization, dedicated to growth in the MarTech, AdTech and FinTech sectors, and AI for Industrial & Business Processes, focused on improving the efficiency of industrial and business processes. The Datrix Group includes the Adapex, Aramix, ByTek and Navla brands. Datrix also collaborates with more than 20 international universities and research centers on Artificial Intelligence-based Research & Development projects. Headquartered in Italy, the Group operates across Europe, the United States and the United Arab Emirates.
Nestlé Group
Present in 187 countries with more than 2,000 global and local brands, Nestlé Group is the world’s leading food company and has been producing and distributing Nutrition, Health and Wellness products since 1866. Good food, Good life is our tagline and our world. In 2023, Nestlé celebrated 110 years of operations in Italy, renewing its commitment through concrete actions aimed at expressing all the goodness of food through its products and brands. The company operates in nine categories in Italy, with a portfolio that includes numerous brands such as Meritene, Pure Encapsulations, Vital Proteins, Optifibre, Modulen, S.Pellegrino, Acqua Panna, Levissima, Sanpellegrino soft drinks and aperitifs, Purina Pro Plan, Purina One, Gourmet, Friskies, Felix, Nidina, Nestlé Mio, Nespresso, Nescafé, Nescafé Dolce Gusto, Starbucks, Orzoro, Nesquik, Garden Gourmet, Buitoni, Maggi, Perugina, Baci Perugina, KitKat, Galak, Smarties and Fitness Cereals.
Contacts
Navla
- Marketing & Communication: Sara Stefanovic – sara.stefanovic@navla.ai
Datrix
- Investor Relations: Giuseppe Venezia, tel. +39 02 7628 1064 – ir@datrixgroup.com
- Investor Relations Consultant: Chiara Cardelli (KT&Partners) – ir@datrixgroup.com
- Euronext Growth Advisor: Alantra / Stefano Bellavita, tel. +39 02 6367 1601 – stefano.bellavita@alantra.com
- Marketing & Communication: Pierluigi Vacca (CMO Datrix) – pierluigi@datrixgroup.com
- Ufficio Stampa: Dario Ferrante, mob. 389 132 8130 – dario@miserveunufficiostampa.com
