INTRODUCING “NAVLA”: THE NEW BYTEK BRAND (Datrix Group)

Press Release 01.28.2025

ByTek launches a brand specialized in data simplification to innovate Search and Marketing Intelligence

Milan, January 28 2025 – ByTek , the MarTech company of the Datrix Group (Group listed on Euronext Growth Milan at the head of an international ecosystem of vertical B2B software companies, leveraging the empowering value of Artificial Intelligence), announces the birth of the independent brand Navla. Navla represents a new challenge in the digital consulting landscape, with a focus on Data governance, search intelligence, and marketing analytics solutions. Navla’s goal is to support companies in the management and optimization of their data, allowing them to make strategic decisions based on concrete and easily interpretable information.

“DATA MADE SIMPLE”: NAVLA’S VISION

The name Navla draws inspiration from a mathematical operator that has the ability to condense intricate and complex phenomena into understandable terms. This concept is reflected in the payoff, “DATA MADE SIMPLE”, which represents the mission of making data usage simple for companies, without ever sacrificing analytical depth and information quality.

Navla is therefore born with a clear vision: to make the use of data and complex information simple for businesses, transforming them into strategic and measurable assets capable of driving business decisions. The new brand positions itself as a strategic partner for those companies that want to face digital market challenges with greater clarity and certainty, guaranteeing cutting-edge solutions that are easily integrated into their systems.

NEW LEADERSHIP, BUT LONG EXPERIENCE

Leading the new brand as Managing Director is Natalia Palmisano. With over 14 years of experience in the sector, Palmisano has held roles of great responsibility at ByTek and in the Datrix group, developing expertise in managing complex projects and creating innovative solutions for clients. Furthermore, she is the Scientific Coordinator of the Master in Digital Marketing Essential at Talent Garden, consolidating her commitment to continuous education and training in the digital marketing field.

“In 2025, Navla aims to be the trusted partner for all those companies seeking to take control of their data and exploit it for a more effective and measurable business. We want to provide them with intelligent, scalable, and easy-to-implement solutions to manage and analyze data, ensuring that every business decision is guided by accurate and concrete information,” stated the new managing director.

A SERVICE OFFERING THAT MAKES THE DIFFERENCE

Navla stands out for its ability to simplify data complexity for corporate companies, combining total independence from market logic with a pragmatic and transparent approach. Thanks to an advanced technological ecosystem, it selects leading data intelligence and AI solutions to guarantee clients maximum strategic and operational impact.

Below is the press review: