Raquel Rosenthal is the new CEO of Adapex: strategic leadership for growth in the United States

June, 16, 2025

Datrix is proud to announce the appointment of Raquel Rosenthal as the new CEO of Adapex, the Group’s tech company specialized in data monetization solutions based on Artificial Intelligence and first-party data.

A reference figure in the US AdTech landscape, Raquel brings to Adapex a wealth of international experience gained in leading companies such as Digilant, Roku, and DoubleClick. Her strategic vision, combined with deep market knowledge, will be decisive in strengthening Adapex’s presence in the United States and accelerating its expansion on a global scale.

A decisive step in the Datrix Group growth roadmap

Raquel Rosenthal’s arrival represents a key moment for our ecosystem, which sees the United States as a strategic market for the scalability of its AI-powered solutions. Adapex’s contribution is central to AI for Data Monetization, one of the two pillars on which the Group’s strategy is based, and its strengthening is consistent with Datrix’s mission: to generate concrete and measurable value from data, in full compliance with international privacy regulations.

A synergy that combines innovation and performance

The appointment also reinforces a fundamental collaboration within the Group: that between Adapex and Bytek | The Martech of Datrix Group. The two companies work in synergy to develop integrated solutions that combine intelligent data monetization with predictive marketing strategies, supporting publishers, brands, and agencies in building personalized and high-performance user experiences.

Leadership and vision to face the challenges of the future

“Raquel Rosenthal is a leader recognized for her ability to transform innovation into concrete results. Her leadership will allow us to consolidate Adapex as a reference player in the global AdTech landscape,” comments Fabrizio Milano d’Aragona, CEO of the Datrix Group. “We are certain that her energy, combined with the technological and international DNA of our Group, will allow us to fully seize the opportunities of a rapidly evolving market.”