C-BAS
Customer Behavior Analysis System
Goal
Retrieve, store and process tourism-related alternative data to create useful data-driven insights into customer behavior and tourism in general.
Use cases
1
Customer segmentation leading to personalised marketing actions.
2
Near real-time, multiple-source structure monitoring and scoring for a more realistic evaluation.
Datrix Roles and Contributions
1 – Developed a Big Data pipeline for collecting data from multiple sources (user tracking, Twitter, Instagram, Google Maps, TripAdvisor, Booking).
2 – Stored the data in native format in a Data Lake.
3 – Developed ML algorithms to integrate the data and extract insights.
