Press release

ByTek, subsidiary of Datrix S.p.A., secured a €0.9 million soft loan from SIMEST to expand its Audience AI platform internationally, targeting UAE and U.S. markets.

Datrix S.p.A. announces a share capital increase following the issuance of 90,335 new ordinary shares worth €370,372, reserved for selling shareholders of Aramis S.r.l.

Datrix S.p.A. announces a share capital increase following conversion of "2019 Datrix SFP" instruments, resulting in 10,707 new ordinary shares issued for a total of €1,606.05.

Datrix S.p.A. announces the completed conversion of 10,707 financial participation instruments (2019 Datrix SFP) into 17,707 ordinary shares, raising Euro 1,606.05, with no further SFPs remaining outstanding.

ByTek's Audience AI platform selected by L'Oréal Italia to unify first-party customer data across brands like Lancôme and Kiehl's, boosting personalisation, media optimisation, and privacy-compliant marketing performance.

Datrix reports 20% AdTech revenue growth in the US in Q1 2024, with further acceleration expected, and new MarTech customer acquisitions driven by the launch of its Audience AI solution.

Datrix S.p.A. announces a strategic partnership with UAE-based Sharaf Future LLC to distribute its AI-powered Audience AI solution across the Middle East, expanding the Group's international footprint.

Datrix Group finalises a two-year, approximately €1M strategic agreement with Direct Channel, a Mondadori Group subsidiary, to apply AI-based technologies to the publishing market.

Datrix S.p.A. announces the public availability of the voting summary and minutes from its ordinary shareholders' meeting held on 8 May 2024, accessible online and at its Milan registered office.

Datrix S.p.A. announces its new Board of Directors, adding two independent directors — Milena Prisco and Edoardo Carlo Raffiotta — bringing expertise in ESG, AI Act Compliance, and Data Protection.